In these times of economic crisis and decreasing purchasing power, own-brand products are coming into their own.
While premium brands continue to serve as a reference for consumers, own-brand products now form an integral part of French consumer behaviour, albeit in different respects. 98% of French consumers have purchased store-brand products at some point (82% often buy these products).
The most successful own-brand products are food items, where the range of products is more varied. 87% of French consumers buy retailer-brand food products. Own-brand household products…Continue reading
The Online Omnibus aims to find the market’s answers to your questions in just 5 days, and for a modest sum. This approach is much less costly than an ad hoc study. The price of data collection is shared with several clients, as each client is able to ask one or more questions.
The online Omnibus is carried out via Internet as part of our Access Panel, and represents a method that can be used in many varied contexts. This tool deals with all phases of marketing strategy and is equally useful in connection with all types… Continue reading
Our technical and methodological expertise enables you to take full advantage of the creation and management of your own dedicated panel. With a dedicated panel you can “sound out” your client base or your prospective clients in optimum conditions without paying a fortune to select a rare target within an access panel for the general public. Creating your own dedicated panel is doubly efficient. On the one hand you are able to conduct exclusive research by reaching your core target directly thanks to highly specific recruitment. Whilst on the other hand marketing directors will be armed with a life-size… Continue reading