Dedicates panels

To conduct highly specific surveys on your target group and to facilitate the decision-making process.

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post-test publicitaire

ADVERTISING
TEST

Given that the eyes and ears of consumers are continually being bombarded with conflicting messages, the efficiency of your communication is an increasingly important aspect of your marketing strategy. You really need to be able to analyse the impact of your campaigns before, during and afterwards.

This type of study has two dimensions to it: pre-tests and post-tests. Therefore, by using these publicity tests you can not only optimise the creation of your advertising campaigns but also evaluate their effectiveness.

Communication tests allow you to:

  • Identify the meaning and the representation that consumers associate with your product,
  • Determine how well your message has been understood,
  • Recognise and understand the impact your campaign has on consumer behaviour,
  • Identify the strengths and weaknesses of the campaign in question,
  • Discover points for improvement, whether they are in relation to the content or the design element of your message…

Therefore, depending on what stage your campaign is at (still being developed or already being used), we accompany you every step of the way to evaluate the content and its packaging, regardless of your chosen advertising media.

Contact

OPINEA SAS
3 rue de l’Arrivée
75015 PARIS
Tél: +33(0)1 45 53 99 84

Online omnibus

Online omnibus
Find the market’s answers to your questions in just 5 days, and for a modest sum.

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News

The perception of a product’s added
value when it is manufactured in France

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