Opinea’s dynamic and talented team brings you market research that not only meets your requirements but also promises to be profitable and of the highest quality.
Alex Mairey is Opinea’s Managing Director. A marketing graduate, Alex has more than 10 years research experience, gained particularly at TNS-Sofres where he worked specifically in international market research. His career in market research, his consumer insight and his expertise with regard to many varied research techniques enable him to accompany Opinea’s clients in the conception and monitoring of their marketing strategy in areas as diverse as branding, communication and client relations management.
Over the past 10 years Alex has carried out several hundreds of quantitative and qualitative studies both in France and abroad. Clients who have entrusted Alex with their research projects include many of the main consumer brands as well as those in the areas of new technologies, the automotive sector and the service sector too.
Our company’s main strength is to be found in our highly skilled and experienced team with backgrounds as wide-ranging as marketing, statistics, sociology and many different business sectors. Our team members’ know-how is comprehensive thanks to both their professional qualifications and considerable hands-on experience.
This approach goes hand in hand with our technical knowledge and relevant experience, thereby guaranteeing the conception and running of a successful research project.
Our network of external consultants
We also work with independent professionals (moderators, business consultants, analysts, etc) who provide specialist services.